About Us

About

ISO (In Search Of), suggest a quest for meaning, truth, or discovery. We are not just strategists or storytellers, we are seekers. In every project, we are in search of deeper truths and sharper clarity, which leads to a better human connection.

Our work orients brands and people toward their most aligned expansive expression. Our creative strategy is navigation, and we thrive at the intersection of insight and intuition. We help brands find their signal, define their narrative, and move with intention.

For the curious, the unfinished, the evolving.

Our Story

The ISO Project was born from a pause, a moment in ISOlation and reflection after years of leading brand, culture, and creative work across industries. What became clear was this: the most impactful ideas are rooted in purpose, not just performance.

We believe creativity needs clarity. That meaningful work starts by going deeper, beyond trends, noise, and surface level metrics, to uncover what truly connects.

Guided by the concept of the North Node, our symbolic true north, we partner with brands, artists, athletes, and storytellers in search of work that resonates, transforms, and lasts.

We're not here to chase the moment. We're here to help define what matters.